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Home / Case Studies / Aston Parts

Aston Parts

The Aston Workshop, owner of the ecommerce store, is the worlds leading specialist in the restoration and sale of classic Aston Martin cars.

Aston Parts
The Aston Workshop is a leading specialist in the sale, restoration and sourcing of classic Aston Martin cars. Having been long established in the automotive industry, The Aston Workshop started to look for ways to diversify their business and look for additional revenue streams.
As well as creating websites for each of the areas that the workshop specialise in, The Aston Workshop also looked to branch out into the world of ecommerce. The resulting website was Aston Parts (, a place where keen Aston Martin enthusiasts and fans alike can purchase spares and parts for their cars, as well as gifts, merchandise and accessories.
Being an Aston Martin dealer and restoration specialist, The Aston Workshop have a certain image to uphold, which needed to be reflected in their new parts website. Inovica embarked an in-depth research into the Aston Martin brand, and consulted with specialists at the workshop to get the right sort of feel for the site.
The resulting site has a clean, classy design for browsing parts and gifts for this iconic brand. This site attracts a substantial number of orders from around the world and has featured in both car magazines and enthusiast websites. 
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