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Home / Case Studies /

Having already been in business for 30 years, buycatering took their business online to make the most of the benefits that ecommerce has to offer.
Buycatering was created by an existing company that had been trading for 40 years.  In a bid to enter the digital age, they approached Inovica Store to create a direct sales site to sell their catering equipment.
Buycatering as a project presented a number of challenges, the first being that the volume of products on the store was going to be very high and would need to be updated and amended frequently and with ease. This meant that Buycatering needed a site and system that was robust, comprehensive and easily manageable by anyone on their team, with minimal or no training. 
Secondly, Buycatering also required the site to have a public image that differed from their bricks and mortar business to target new markets for their products. The site design is bright, welcoming and very basic to appeal to people who appreciate no-nonsense design. The site offered the impact that we required without the fuss that can easily drive online customers away.
Finally, Buycatering needed to be confident that their website would be scalable and flexible so that they could have peace of mind that no matter where their business went, their website could go with them. The site was launched in 2008, complete with over 1000 products to get Buycatering started.
Since the launch, has significantly increased sales and is planning further online ventures. Previously being bound by the physical limits of their premises, BuyCatering are now free to sell to a national audience with the ease and confidence of an experienced online retailer.
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