How we work
The features of our store 
and the benefits of working
with Inovica View
and the benefits of working
with Inovica View
"We are always impressed by Inovica's ability to come up with new ideas to help deliver real business benefits. The team is professional, knowledgeable, responsive and generally a pleasure to work with."
Raman Sehgal
SCM Pharma
Raman Sehgal
SCM Pharma
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Download NowSelling Online
1. What are the benefits of selling online?
It is a fact that more and more people are turning to shopping online. The ease, and often cost effectiveness, that shopping online can offer makes it a popular choice. This being the case, selling online can benefit your business by offering you a new revenue stream and opening your business up to a whole host of new audiences and markets. Ecommerce also doesn't have all of the financial restraints of a bricks and mortar business, so you may even find that it is a cost effective solution for your business.
2. Do you have any advice about selling online?
When it comes to advice about selling online, we believe that the basics are:
- Keep your website simple and product focused
- Make your calls to action prominent and don't do anything to distract from your conversion goals
- Make customers feel safe and comfortable on your website
- Give your customers ample ways to contact you if they need to
- Make shipping costs and delivery transparent from the start
For more in depth information on these sorts of things, and for more ecommerce advice, take a look at our blog, and keep coming back to visit as we post more articles that will help you when selling online.
3. What payment gateways would I be able to use?
The InovicaStore system offers a whole host of payment gateways that you can use to take payment from your customers. We have Paypal, Google Checkout, Invoicing and credit card processing through various different merchant companies like SagePay, WorldPay and Secure Trading.
4. Am I limited in what I can sell on my website?
No, you are not limited in what you can sell on your website. If you can display it for sale, package it and deliver it to your paying customers then you can sell it on your website. With InovicaStore you can have an unlimited amount of products, so there is nothing limiting on your website itself either.
5. How do I manage my orders?
The ecommerce system that Inovica offer has a fully comprehensive orders module that helps you take care of all aspects of order management. You are automatically notified about new orders, and the orders module gives you all of the information you need to be able to process those orders effectively. View the status of the order, check to see whether the customer had any trouble paying and print branded invoices and packing slips. Also, automatically keep your customers up to date at every step of the order process.
6. How do I manage my customers?
The InovicaStore system also has a comprehensive customers module so that you can keep an eye on all of your customers. The customers module contains information about people who have registered on the site, but may not have purchased as well as customers who have purchased. See who your most loyal customers are and offer them discounts or rewards. Grow your mailing list so that you can market your ecommerce store more effectively.
7. Is there anything else I should know about selling online?
One thing that we will say is that it is competitive and that if you are able to create a niche ecommerce store you are already more likely to be a huge success. The internet thrives on niche markets and ecommerce is no exception to that. If you want to run a larger ecommerce operation that isn't particularly niche, there are competitor monitoring services out there that can help you identify how you can make your business more successful than your top competitors, and ongoing monitoring can help you stay on top.
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