How we work
The features of our store and the benefits of working
with Inovica View
"We are always impressed by Inovica's ability to come up with new ideas to help deliver real business benefits. The team is professional, knowledgeable, responsive and generally a pleasure to work with."
Raman Sehgal
SCM Pharma
Raman Sehgal
SCM Pharma
Download
Our Brochure
Download NowHome / Case Studies / Everything Outdoor
Everything Outdoor
Bringing the outdoors online. EverythingOutdoor is an ecommerce site specialising the sale of outdoor goods and accessories as well as gifts for anyone interested in the the outdoors.
These days there is very little that cannot be sold over the internet with a well designed and functional ecommerce store. EverythingOutdoor was a website that was created for the sale of goods primarily to the camping and countryside activities market. This ranges from ThermaCELL midge and mosquito repellent right through to eco-friendly children\'s clothing, from rat traps to animal sculptures.
EverythingOutdoor took some careful consideration when constructing the site design and layout. It was pre-empted that the target audience may not be one that was familiar or wholly comfortable with buying online, therefore they needed to feel at ease and be able to use the site without and hindrance.
While building the website around an outdoors theme we also had to take into account site navigation and the availability of important information for site users. As a site based around a collection of brands, we displayed a grid of brand images clearly on the homepage alongside a helpful best sellers list. For users that may have wanted to enquire about certain products before buying we made sure that the relevant contact information, like a telephone number, was displayed prominently.
Visit the site at www.everythingoutdoor.co.uk